Help Me Move? I'll Pay You in Instagram Likes
Moving Companies, Social Media Influencers and their Followers
Instagram Likes for Moving Services? Yes!
The traditional way to hire a moving company? Call them up, set an appointment, discuss your needs and budget, sign on the dotted line. But now, as influencer marketing continues to permeate more industries, it’s no surprise that the moving industry is getting in on the action. That’s right—you can now pay movers with Instagram likes! Let’s take a look at how this new trend is shaking things up.
The Rise of Influencer Marketing
Influencer marketing has been on the rise for several years now; it seems like every day there are more social media influencers out there vying for attention from brands and consumers alike. The idea behind influencer marketing is simple: you find someone who already has a large following on social media (aka an “influencer”), have them promote your product or service to their followers via posts or stories, and voila— instagram brand awareness! And since many influencers offer discounts to their followers for products or services they promote, it makes perfect sense that companies would be willing to pay them in kind with Instagram likes or other forms of virtual currency.
Mover-fluencers
The latest trend in influencer marketing? Mover-fluencers! That’s right—there are now movers who use Instagram as a platform to attract customers. They post pictures of themselves loading boxes into trucks or packing up homes—all while promoting their own services. As you might expect, some of these mover-fluencers have become quite popular in certain areas. People love seeing what they can do with limited space and time constraints; plus, they get the added bonus of being able to call these movers directly if they need help with their own move! Some mover-fluencers even offer discounts or deals if people follow them on social media and share their posts.
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